ANSA is a Q&A service that has a proven track record and is very much in the social conscious at the moment. It's a unique English speaking service that provides 24/7 global human responses, each question answered with wit and wisdom and within 10 minutes.
The service is becoming a great success for ROK and all who utilise it. ANSA is a hassle-free, white label service that can be totally re-branded, with questions themed to suit any product or brand. The beauty of the service is its adaptability; it can be promoted under any guise. ROK currently have ANSA on air through talksport.net via the character Talksport Terry, via the EMAP portfolio of magazines and other medium such as a Claire's Accessories booklet and The Devil May Cry console game for CAPCOM, etc.
ANSA is operational in the UK, USA, SA and India (launching in Pakistan Q4 2008), with a dedicated team of administrators. A team of experts are always online across the world and over 500,000 questions have been answered to date.
ANSA has a huge database of questions & answers which increases the speed of delivery plus a full customer history of questions is available for the admin team to tailor the replies even further. ANSA is completely managed by ROK UK and all of the admin team have been CRB checked.
ANSA – Business Deployments
Ask Sharpy: ANSA is providing a Q&A service via Everton Football Club. Graeme Sharp is fronting the service.
The Ask Sharpy service provides a constant revenue generator, currently live on www.evertonfc.com/mobile/. The service is also marketed via a weekly email newsletter & programmes to date. Sharpy will promote a ‘theme’ each week to prompt usage and increase retention. The UK RRP is £1. Using Sharpy supports the EFC brand & encourages usage. Using real people to answer as Sharpy personalises the service and ensures 24/7 coverage with topical and real time answers.
Wataniya - Maldives
ROK provide the ASK W Service: Any user within the Wataniya network can text 1123 to ask a question.
A specific answering style was adopted, including standard responses for certain religious questions. The initial direct SMS marketing campaign created thousands of questions per day, peaking at a 10% direct SMS uptake, unheard of in any other of Wataniya’s product launches. Print and TV advertising is now underway, after such a successful soft launch.
The ANSA team worked with Wataniya to generate a large local knowledge database, including FAQ for all of Wataniya mobile services. An ASK W contact is sent out to every customer to install the ASK W short code directly onto the handset
ANSA creates very strong, residual usage - 50% repeat business per user, who then goes on to use the service on average 7 times per month. The average response rate per question is under 4 minutes, marketed as ‘within 10 minutes’.
