Global mobile entertainment group enters agreement with handset manufacturer to provide digital image compression software

London, United Kingdom (19th March 2008):ROK Entertainment Group Inc. (OTCBB: ROKE), the global mobile entertainment group, announces that it has agreed with Samsung Semiconductor Europe Limited to provide its digital data compression technology, Blubox, to Samsung memory card partners and their customers across Europe on a free trial basis beginning in April.

The deal will see on-pack promotions for Blubox on memory cards and USB sticks powered by Samsung NAND Flash, and marketed by Samsung distributors using their own brands across Europe. The trial is expected to last for three months. ROK's Blubox application (available online at?www.blubox.com) compresses digital imagery by up to 95%.

Commenting on the deal, Laurence Alexander, Group CEO of ROK said, Samsung have proven time and again that they are at the forefront of bringing cutting edge technology to their customers. This is a milestone deal for our Blubox technology as it will enable millions of Samsung memory card and USB users across Europe to benefit from the massive compression of digital images that Blubox brings. We look forward to a long and fruitful relationship with them.

Ken Jones, Vice President of Samsung Semiconductor Europe Ltd, added, Samsung globally holds the lead position in the memory market. I see the fresh initiative of offering content on memory cards to be an important differentiating factor in the purchasing decisions of today?s discerning consumer. This agreement provides benefits to ROK, Samsung, Samsung's distributors, their retail partners and ultimately the consumer, a win for all.

Blubox will be offered free to all Samsung customers for a 3-month trial period. After which, the service will be charged at £19.99. ROK's Blubox will generate revenue from those who extend their free trial into a product purchase or subscription. Revenue will be shared equally between ROK and Samsung.

The first Samsung memory cards including the promotion will be available in the UK in April.

About ROK Entertainment Group Inc.

ROK Entertainment Group Inc., founded in 2004, is a global mobile entertainment group.

With 170 staff worldwide, ROK has filed more than 40 international patents for its suite of innovative mobile technologies.

With 3 billion mobile handsets in use worldwide, the mobile TV industry is forecast to become a multi-billion dollar business within a few years.

ROK TV enables the streaming of live and on-demand TV to mobile phones over mass-market 2.5G, as well as over 3G and Wi-Fi.

About Samsung Semiconductor Europe

Samsung Semiconductor Europe, a wholly-owned subsidiary of Samsung Electronics Co. Ltd., Seoul, Korea, is headquartered in Eschborn near Frankfurt/Main, Germany and London, UK with sales offices all over Europe. The two European headquarters are handling the marketing and sales activities of semiconductors and TFT-LCD panels in Europe, Middle East & Africa (EMEA). In addition, the marketing and sales activities of Rotating Memories (Hard Disk Drives/Optical Storage Solutions) for Germany and UK are handled there.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 consolidated sales of US$86.8 billion and net income of US$8.5 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

More information can be found at www.samsungsemi.eu.

About ROK's Blubox
Blubox is a powerful and easy-to-use software product that lets you quickly compress and de-compress your digital photos, making it easier and safer to share them over the Internet.
Blubox uses the very latest image compression techniques to reduce photos and image files by up to 95% without sacrificing picture quality ? even with pre-compressed formats like JPEG.
Blubox allows you to email or upload your full-resolution photos quickly.
Blubox encrypts and protects your pictures.

ROK's Blubox was recently awarded a Gold Award by What Digital Camera magazine.

More information can be found at www.blubox.com

Forward-Looking Statement

The information contained in this new release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements.? Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the company's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the company's control.