
Mon
4th Feb
2008
Wolverhampton, England (4th February 2008): ROK Entertainment Group Inc. (OTCBB: ROKE), the UK-based mobile technologies, applications and entertainment development company, today announces that it will be broadcasting the Chinese 'Spring Festival Evening Gala' in cooperation with CCTV, a China-based company.
ROK will provide live and looped broadcasting of the 'Spring Festival Evening Gala' for mobile users in the UK, USA, Canada, South Africa, Singapore, Australia and New Zealand through their ROK TV and FreeBe TV products. CCTV will offer live streaming to mobile users in mainland China via their Mobile TV service.
"We are delighted to be working with CCTV.com in delivering one of the foremost Chinese festivals to mobile subscribers globally," said Paul Lessells, CEO of ROK's China-based subsidiary, ROK New Net. "We will be concentrating our marketing efforts on generating viewers amongst Chinese communities who will be able to experience the celebrations for themselves, and can receive the conventional greetings from relatives at home in a new technological format. We also hope to inform and interest others living abroad by providing a visual insight into Chinese culture."
The live broadcasting of the festival, which has been enjoyed by Chinese at home and abroad since it was first distributed in 1983, will this year be on a much larger scale than previously, covering a greater audience and offering more programmes.
The broadcast will be available from the 6th to 22nd February 2008 and overseas audiences can register online at www.cctv.rok.tv.
About ROK
ROK Entertainment Group, formed in 2003, is a world-leading mobile technology and applications developer.
With 170 staff worldwide, ROK has filed more than 40 international patents for its suite of innovative mobile technologies.
With 3 billion mobile handsets in use worldwide, the mobile TV industry is forecast to become a multi-billion dollar business within a few years.
ROK TV enables the streaming of live and on-demand TV to mobile phones over mass-market 2.5G, as well as over 3G and Wi-Fi.
Forward-Looking Statement
The information contained in this new release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the company's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the company's control.